Local SEO
How many Google reviews do you actually need to outrank the shop next door?
The honest answer: fewer than you think, but they have to be recent. Here's what moves the map pack and what doesn't.
12 Sep 2026 · 6 min
Read it →Everything we've learnt about getting Australians to leave reviews.
No growth hacks and nothing that breaches Google's policies. Just what works at a counter and at a front door.
Getting reviewsHow to ask for a review without feeling like a pest
Six scripts that work at a counter, at a front door, and over the phone — none of which mention five stars.
28 Aug 2026 · 4 min
How it worksNFC vs QR codes for reviews: which one actually gets used?
QR won the pandemic. Tap is winning the counter. Both have a place — and the reason is about hands, not technology.
14 Aug 2026 · 5 min
For tradiesThe two-minute end-of-job routine that doubled a sparky's review count
Invoice, card, tap, go. A Melbourne electrician's actual process, written down.
31 Jul 2026 · 4 min
ReputationWhat to write when you get a genuinely unfair one-star review
You cannot get it removed. You can make it the least convincing thing on your profile.
18 Jul 2026 · 7 min
ComplianceThe Australian rules on review incentives, in plain English
Free coffee for a review? The ACCC and Google both have opinions, and they are not the same.
2 Jul 2026 · 6 min